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Mukesh Ambani's Reliance Retail Ventures is set to reintroduce the Chinese fast fashion brand Shein to India in the coming weeks, selling its products through its app and physical store.
This move follows Shein's ban in India four years ago amid a crackdown on Chinese apps due to India-China border conflicts.
Reliance Retail, a unit of Ambani's Reliance Industries, partnered with Shein last year. The company is expected to appoint former Meta director Manish Chopra to lead Shein's operations in India, according to executives familiar with the matter.
This partnership adds to Reliance Retail's portfolio of international brands, including Tiffany & Co and ASOS.
Shein's India operations will be managed by a Reliance Retail-owned entity, with Shein receiving a license fee based on the firm's profits.
Sensitive data will be stored in India, with Shein having no access to it.
Shein's reentry will pit it against Myntra, backed by Walmart, and Tata-owned Westside in India's $10 billion fast fashion market, which is projected to grow to $50 billion by FY31.
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