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19 Nov 2024
Bengaluru: Unicommerce, an e-commerce enablement firm heading towards an IPO, focuses on three main strategies: domestic and international expansion and new product launches, according to CEO Kapil Makhija. The company plans to maintain profitability post-listing.
Unicommerce aims to expand domestically by attracting more brands and increasing revenue from existing ones. Internationally, it operates in over six countries, mainly in Southeast Asia and the Middle East.
New product launches will continue to ensure a comprehensive solution for post-purchase experiences. Founded in 2012 and acquired by Snapdeal, Unicommerce is a SaaS platform assisting sellers and D2C brands with business operations. Clients include Lenskart, Fabindia, and Zivame.
SEBI approved its IPO, with plans to offer up to 2.98 crore equity shares. Promoters like AceVector Ltd (formerly Snapdeal) and investors such as B2 Capital Partners and SB Investment Holdings will dilute their shares.
The domestic strategy involves increasing brand partnerships and revenue. Recently, Unicommerce introduced quick commerce integration to expedite orders, particularly in health, nutrition, food, and personal care sectors. New products like UniShip and UniReco have been launched to streamline order tracking and payment reconciliation.
The company's core revenue drivers are multi-channel order management and warehouse management systems, with rapid adoption of omnichannel retail management solutions.
It works with over 750 enterprises, constantly updating its offerings based on client needs. Unicommerce is also expanding into Tier-2 and Tier-3 towns while maintaining a strong presence in metros.
Unicommerce plans to deepen its presence in Southeast and West Asia while exploring new markets like Africa, Latin America, and Europe.
In the quarter ending September 2023, the company had 46 international clients, contributing over 3.23% of its revenue, up from 2.74% in fiscal 2023.
Makhija highlighted the importance of the B2C dropship movement, automation, and cost optimization in maintaining profitability. The IPO will enable existing and prospective shareholders to participate in the company's growth.
Unicommerce’s revenue rose 52.5% to ₹90 crore in FY23, with profits increasing from ₹5.98 crore to ₹6.64 crore over the same period.
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